Senny Rolls Unveils New Single "Midnight Drive" and Announces Debut EP "Before I Rose"

 

Hailing from Toronto and enriched by his Chadian roots, emerging artist Senny Rolls presents his latest single, "Midnight Drive." With a sophisticated R&B style reminiscent of stars like The Weeknd, Senny delivers a new project that promises to captivate listeners. Slow beats and passionate lyrics layered over an irresistible melody make this song a truly enchanting experience.

With a smooth flow, “Midnight Drive” embodies the laid-back and creative environment in which it was conceived. Senny explains, “I was humming melodies that led to the start of a new production and collaboration with Kosheii. A melody, a tap to lock in the perfect tempo, and a few ideas tossed back and forth and the core of the song ‘Midnight Drive’ was made.” The song talks about love and seduction, cleverly highlighting both the calmness of having someone by your side and the thrill that relationship brings.

The elegant and captivating production of the song was meticulously refined, as Senny relates: “There are six versions of the song and the one to be released is mixed and mastered by Ty Daneley, who engineered for artists like Tory Lanez, Popcaan, Lavi$h, and many more.” Tory Lanez, notably, has over 22 million monthly listeners on Spotify, underscoring the exceptional level of expertise involved in the song's production.

Senny Rolls has always had a deep connection with music. His fruitful career began at the age of 10 when he sang in a church choir. From that moment, his aspirations to become the next R&B star have only grown, propelling him toward a promising future in the music industry. Vocally, Senny stands out for his ability to hit high notes with precision. Looking ahead, he plans to continue developing his voice and vocal range, making it a crucial differentiating factor in his artistic project.

The new single “Midnight Drive” will be featured in the highly anticipated debut EP, Before I Rose. This project will follow a waterfall release strategy, with each single released consecutively, creating a piling effect on digital music platforms. This approach will build momentum around the music, gradually constructing the EP and generating excitement for the full release. The follow-up single to “Midnight Drive” is planned for early October 2024.

With a mix of smooth rap verses and a unique falsetto that captures the audience’s attention from the outset, Senny Rolls is poised to make a significant impact on the Canadian and global R&B scene. His distinctive approach to music sets him apart, carving out a path in the industry that emphasizes authenticity.

Senny Rolls is successfully forging a unique career in the music industry by developing a singular sound and an innovative artistic proposal, ultimately leading to a project characterized by originality, musical quality, and a pure melodic soul.

Follow Senny Rolls on Social Media: Website I Facebook I Instagram I TikTok