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Olivia Rodrigo's Exclusive Short Film Released on VEVO



Vevo, the world’s leading music video network, today released multi-platinum, critically acclaimed singer/songwriter Olivia Rodrigo’s short film as part of her LIFT series, shot on film. The visual, available to watch HERE, follows Rodrigo’s songwriting process, what creating music has taught her, and her incredible career development over the years. Vevo recently announced Olivia as their first LIFT artist of 2021 and unveiled live performances of her songs “deja vu” and “favorite crime,” both also shot on film, off her debut album, SOUR - out now on Geffen Records.
 
Vevo’s LIFT programm connects today’s up-and-coming and most relevant artists to audiences around the world  through music video content. Launched in 2011, Vevo's artist development program shines a spotlight on the world's freshest new talent. Vevo LIFT alumni include the likes of Billie EilishDoja CatHalsey, KhalidJorja SmithYUNGBLUD, and more. 
 
“We are so excited to launch our 2021 LIFT program with Olivia,” says JP Evangelista, SVP, Content, Programming and Marketing, Vevo, “We’ve been watching Olivia’s rise since the highly anticipated music video release of ‘drivers license,’ and we couldn’t wait to collaborate and create content with her. Hard-working and dedicated to her craft, we couldn’t think of a more deserving artist to kick off this year’s program. We’re delighted to be able to showcase Olivia’s personal and musical evolution over the years in this short film, and to show fans a side of her songwriting process they haven’t seen before.”
  
SOUR debuted at No. 1 on the Billboard 200 with 295,000 equivalent album units earned in the U.S., and already achieved RIAA Gold certification in its first week. SOUR also scored the most U.S. audio streams from a female debut album ever and broke the record for the most-streamed album in a week by a female artist in Spotify history with over 385M global streams. The stunning LP from the 18-year-old multi-platinum singer/songwriter earns Rodrigo the biggest week of 2021, not to mention entering charts at No. 1 in the U.K., Canada, Ireland, Norway, Holland, Sweden, Australia, and New Zealand.



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